TEXTILE COMPOSITE MARKETING STRATEGY
TEXTILE COMPOSITE MARKETING STRATEGY
1.INTRODUCTION
Composites can be defined as the materials with conscious combination of two or more distinct material phases into one engineering material where the phases are still discernible. In the load bearing or structural applications, composites generally comprise of a bulk phase called as matrix enclosing fibrous materials termed as reinforcement. The objective of matrix is to bind the reinforcement together so as to effectively introduce external loads to the reinforcement and to protect it from adverse environmental effects. The matrix gives the composite the shape, surface appearance, environmental tolerance to high temperature, water, ultra-violet light, etc. and overall durability. Fibrous network in the composite carries most of the structural loads and dictates macroscopic stiffness and strength of composites.
Polymer composites are increasingly gaining importance as substitute materials for metals in applications within the aerospace, automotive, marine, sporting goods and electronic industries. Their light weight and superior mechanical properties make them especially suited for these applications. Fibrous composite materials have two or more distinct phases, which include high strength/stiffness reinforcing fibers and the encapsulating matrix material. Fibers can be either discontinuous (chopped) or continuous. Polymer matrices fall into two categories: thermoplastic and thermosetting polymers.
- MARKET SCENARIO:
- Consumer demands new product with strict specification. Sometimes they are in a dilemma with a new product.
- There is no proper data available for any quantity produced vis-à-vis sold
- At some product there is market saturation which create bottleneck in selling the product.
- High cost of technology
- Problem related to disposal of the waste product
- Lack in testing infrastructure. Although TRA’s are having facilities but looking to the new developments and customers needs, it requires latest infrastructure.
- There is much shortage of trained technical personals. Although *government of India has taken project of worth 2000 corers for training & upliftments (*resource ministry of labor & welfare) but the result is yet to be materialized.
- Domestic availability of raw materials such as weaving filaments, special yarn denier of as high as 5000 are sometimes not available at door steps. The demand and supply of such product requires very good market strategy. Some products are to be followed for safety aspects such as conveyor belt.
- The customers sometimes even do not accept a new product with discount rate.
- It is too much of need based. For example, suppose a customer requires 8 ton in a month that should be strictly to that amount. No plus minus in the supply is accepted. Hence it requires proper production planning at production stage and coordination with customer is very essential.
- The product range being very costly, the customer’s royalty and fate are very important and it is to be maintained. For any new customer, the confidence is being derived with the supply of sample quantity and if fate gains, customer starts consuming larger quantity.
- It requires high investment.
- Higher and guaranteed quality of the product are in demands
3.PROPERTIES AND SPECIFICATIONS:
The properties and specifications depend on end use and even on climatic conditions.
1.Denier: It is any range to 500, 3000 even up to 5000. In most of the cases, it is flat yarn with high tenacity.
- Tenacity: It is expected to be 7.5 gm/denier to 9 gm/denier.
- Elongation: It depends on end use but by a large the preferable range is 14 to 20 %.
4 .Shrinkage: It depends on end use but in general it is 6% for normal, low shrinkage i.e. less than 2.5%for coated fabrics, zero shrinkage for the product of woods substitute (solid compact).
5.Some products are to be high thermal stability, high flame and heat resistance, eco friendly.
- It should not get curled and wrinkle free.
- It should not be brittle in extreme cold climate.
- Properties criteria > Use Temperature ( at least – not more than)
- Breaking load (at least – not more than)
- Application criteria
- Structural features.
4.TECHNOLOGY BOTTLENECKS:
New market needs product innovations for the development of the high speed platform. Some of these needs are
- Faster production line
- Higher and guaranteed quality of product
- Operator and maintenance friendly production lines
- Flexible production line for first change over
- Reduce environmental impact
To reduce the overall cost of product to increase machine speed without loosing the efficiency ,quality and waste level:
Handling of raw material should be art of the technology .Touch less material handling up to packing level with reduce the cost and maintain the quality .
Operators should be well verse with a machine and the technology and should be much more efficient.
Production cost to be reduced by reducing man power ,power consumption, wastage, technical up gradation and floor uses.
5.MARKET GROWTH:
It is found to be 6% annually growth in the world. For the subcategory products it is 30% per year. Composite industry in India is growing rapidly.In the last two years, the growth rate in Indian composite market has been approximately 12%.
Following are some driving factors for the growth of Indian economy as well as Indian composite market
2003 GDP growth : 8%
- GDP Growth in the first quarter of 2004 : 10.4%
- Composites industry growth in 2003 : 12%
- Liberalization policies of the Indian Government are promoting global players to invest in the Indian composites market.
- Total multi-national companies in Indian composites market by the end of 2003 : over 10 %.
- Many international companies have maintained a regional base in India, taking advantage of the territory’s well-established business infrastructure and a proficiency in English, which facilitates corporate communications. Among material suppliers, Owens Corning and Saint-Gobain have already established a manufacturing base. Among product manufacturers, Hobas, Creative Pultrusion, Amiantit, LM fiberglass, Pentair, Hepworth, Enercon, Suzlon, NEC-Micon, and several others have opened manufacturing facility in India according to this report. Currently Ashland, DSM, Dow and other resin suppliers import resins to Indian composites market. This report discusses most recent developments in Indian composites market.
Never before has there been a report addressing the markets, opportunities, materials and technology issues of the Indian composites market. This unique report from E-Composites, Inc. will provide you with all the valuable information and tools you may need to operate your business successfully in India or to learn potentials of Indian composites market. This report will save you hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in the Indian composites market. In today’s stringent economy, you need every advantage that you can find to keep ahead in your business.
Material US Billion $ Rate of Growth per annum
Year 2000 2005 %age
Woven 26.71 29.8 2.2
Non woven 14.64 19.25 6.0
Composites 6.69 9.16 6.0
Other textiles 11.95 4.06 3.3
All textiles 60.6 72.34 3.7
Rate of Growth of Textile materials in %age
Market Reports on CFT
The Continuous Fiber Reinforced Thermoplastics (CFT) market has experienced significant growth during last 5 years and is expected to reach $188.7 million in 2014 with a global growth rate of 12% for the next five years. The critical success factor for CFTs material producers will increasingly be not only about developing new products at low cost; in addition, Lucintel believes the most successful companies will be those that can develop application-specific, customer-focused solutions and have the ability to help their customers achieve long-term business objectives, such as increasing performance or lowering costs.
Historically, CFTs were used in niche applications in aerospace and defense market. But in recent years, the market has exploded in automotive, sporting, transportation, industrial and other applications. Demand has been driven by a variety of aerospace, automotive and truck applications. However, CFTs are even finding their way into furniture, fastener, medical, marine, and other applications adding on to increase in use of thermoplastic composites by Airbus and Boeing and other commercial aircraft manufacturers.
Specialty Fabrics Review is your source for industry information and expertise across many markets. It’s what your business
- Awnings & shades
Energy-saving and attractive additions for structures
- Geosynthetics
Separation, reinforcement, filtration, drainage, protection materials
- Graphics
Digitally printed fabrics, banners, and other applications
- Marine
Exterior and interior custom fabrication practices and products
- Safety, technical & medical
Engineered fabric products made with technical textile components
- Tents & temporary shelters
Tent rental products and services, including special event planning
- Transportation
Automotive interiors, truck tarps, and industry standards and testing
- Upholstery
Commercial seating, transportation, and custom furniture
6.TYPE OF COMPOSITE TEXTILE – THEIR APPLICATION- STRUCTURAL FEATURES
Aramid Fibers and Fabrics
Aramid fiber and fabrics consists of bulk, chopped fibers, continuous strands or woven cloth forms of aromatic polyamide thermoplastic for reinforcing polymer matrix composites and other applications.
Textile Product type criteria
- Strands/ Multifilament Nonwoven Product
- Carded/ Needle punched Nonwoven Woven product
- Rope/ Cordage Sleeving/ Wrap
Applications
- Aerospace Filtration
- Apparel/ clothing Fire Proofing / thermal Protection
- Architectural/ construction HVAC
- Automotive / Transportation Industrial OEM
- Chemical Process Marine
- Electrical / Electronics Others
- Cut Resistant/ Bullet proof
Structural Features
- Chemical / Fuel Resistance
- Coated/ Sized
- UL Approved/ Listed
Carbon Fiber and Carbon Fiber Cloth
Carbon fiber and carbon fiber cloth consist of bulk, chopped fibers, continuous strands or woven cloth forms of carbon or graphite. Carbon and graphite are used in reinforcing composites as well as other specialized electrical and thermal applications.
Textile Product Type criteria
- Knitted Product Specialty/ other
Applications:
- Apparel/ Clothing HVAC
- Automotive/Transportation Industrial OEM
- Fire Proofing/ Thermal Protection Medical
Structural Features:
- Thermal Bond Thermal Insulation/ Fire proofing
- Flame Retardant UL Approved/ Listed
- Sound Proofing / Insulation
Ceramic Insulation and Textiles
Ceramic insulation and textiles are fibrous refractory or thermal insulation products that consist of ceramic fibers in bulk, cloth, batting, paper or rope forms
Textile Product Type criteria:
- Blanket / Batt Rope/Cordage
- Fabric/ Cloth Sleeving / wrap
- Fiber/ Filament Webbing/ Tape
- Roving / yarn Specialty/ Other
Applications:
- Aerospace Filtration
- Apparel/ Clothing
- Fire proofing /
- Architectural/ Construction Thermal Protection
- Automotive/ Transportation
- HVAC
- Chemical process
- Industrial OEM
- Electrical/ Electronics
- Medical/ Other
Performance Feature:
- Flame retardant
- Sound Proofing/ Insulation
- Chemical/ Fuel resistance
- Thermal Insulation/
- Electrical Insulation/ Dielectric
- Fire Proofing
- Reinforcement/ Filler
- UL Approved/ Listed.
Coated Fabrics
Coated fabrics consist of woven and non-woven cloth with a coating or resin applied to the surface or saturated into the bulk of the material to provide some additional property.
Textile Product Type criteria
- Blanket / Batt
- Knitted Product
- Woven Product
- Specialty/ other
Applications:
- Reinforcements/Composites Filtration
- Aerospace
- Fire Proofing / Thermal
- Apparel/Clothing
- Protection
- Architecture/ Construction
- HVAC
- Automotive / Transportation
- Industrial OEM
- Chemical Process
- Marine
- Electrical / Electronics
- Paper Making/
- Cut resistance / bullet proof
- Machine Clothing
Features:
- Chemical Bond/ binder application
- Thermal Insulation/Fire
- Thermal Bond Proofing
- Chemical/Fuel resistance
- UL approved / Listed
- Electrical Insulation/Dielectric
- Hydrophobic/
- Flame retardant
- Water proof Weather/ UV Resistant
Cordage, Rope and Webbing
Cordage, rope and webbing are made of many natural and/or synthetic fibers that are twisted and/or braided or woven into a length.
Product Type criteria:
- Rope/ Cordage
- Specialty/ Other
- Webbing( ribbon/ Strap)
Applications:
- Apparel/ Clothing
- Fire proofing/ Thermal protection
- Architecture/ Construction
- HVAC
- Automotive/ Transportation
- Industrial OEM
- Chemical Process
- Marine
- Electrical/ Electronics
Structural Features:
- Chemical Fuel Resistant
- UL Approved / Listed
- Flame Retardant
- Hydrophobic/ Waterproof
- Thermal Insulation/ Fireproofing
- Weather / UV resistant
Fibers and Filaments
Fibers and filaments consist of bulk, chopped fibers or strands and continuous monofilaments of materials and are used in reinforcing composites as well as other specialized electrical and thermal applications.
Fiber Type Criteria
- Fiber / Monofilament
- Strands/ Multifilament
Material Type criteria
- Synthetic/ Polymer
Glass Fibers and Fiberglass Cloth
Glass fibers and fiberglass cloth consist of bulk, chopped fibers or continuous strands of glass. Glass fibers and fiberglass cloth is used in reinforcing plastics and composites as well as other specialized electrical and thermal applications.
Textile Product type criteria :
- Fiber/Monofilament
- Webbing(Ribbon/Strap)
- Woven Product
- Blanket/ Batt
- Non woven product
- Sleeving/ Wrap
- Braided Product
- Thread
- Knitted Product
- Specialty/ Other
- Rope/ Cordage
Material Type:
- E- Glass
- Specialty/ Other
- Silica/ Quartz
Applications:
- Chemical Process
- Packing/ Material Handling
- Electrical/Electr
- Aerospace
- Home furnishing/Car
- Apparel/ Clothing
- Cut resistant/ Bullet Proof
- Architecture/ Construction
- Filtration
- HVAC
- Industrial OEM
- Battery / Fuel Cell
- Automotive/Transportation
- Reinforcement
- Marine Medical
Structural Features:
- Chemical Bond/Binder addition
- Thermal Insulation
- Chemical/ Fuel resistance
- Fire Proofing
- Electrical Insulation/Dielectric Hydrophobic/ Water proof
- Flame Retardant
- Weather/ UV Resistant
- Sound proofing Insulation
- UL Approved/ Listed
Mineral Wool and Glass Wool
Mineral wool and glass wool are made from slag, rock, glasses or minerals
Applications:
- Architectural/Construction
- HVAC
- Automotive / Transportation Industrial OEM
- Home Furnishing/ Carpeting Marine
- Fire Proofing/ Thermal Protection
Structural Features:
- Flame retardant UL Approved/ Listed
- Sound Proofing/ Insulation
- Weather / UV Resistance
- Thermal Insulation/ Fireproofing
Nonwovens
Nonwovens are fiber-based products in the form of a mat of randomly orientated fibers, felt, needle punched cloth, spun bond or melt blown structures,
Product Form Criteria:
- Wet-laid/ air-laid Nonwovens Carded / needle punched
- Spun bond/ Meltbiown Nonwoven Nonwoven
- Specialty/ other
Application
- Aerospace Home Furnishing / Carpeting
- Automotive/ Transportation
- HVAC
- Battery / Fuel Cell
- Industrial OEM
- Chemical Process
- Medical
- Electrical /Electronics
- Filtration
- Fire Proofing/Thermal Protection
Performance Features
- Flame retardant
- Hydrophilic/ Absorbent
- Chemical / Fuel Resistance
- UL Approved/ Listed
- Cut Resistance / Bullet Proof.
Natural Fibers and Fabrics
Natural fibers and fabrics consist of bulk fibers, yarns, or woven cloth manufactured from plant materials such as cotton, wool, linen (flax), sisal, jute, hemp, or silk.
Textile Product Type Criteria:
- Carded/ Needlepunched Nonwoven
Sleeving/Wrap - Blanket/ Batt Specialty/ Other
Material Type:
- Cotton
- Wool
Applications :
- Filtration
- HVAC
- Others
Structural Features:
- Chemical/ Fuel Resistant
- Hydrophilic /
- Flame Retardant
- Absorbent
- Thermal Insulation/ Fireproofing
Roving and Yarn
Roving and yarn are fibers twisted into a feedstock for weaving cloth or reinforcing composites
Material Type Criteria:
- Synthetic Polymer
- Ceramic
- Aramid
- Alumina
- Glass/ Fiber glass
- Silica/ Quartz
- E- Glass
- Specialty/ Others
Application
- Aerospace
- Cut resistant/ Bullet Proof
- Apparel/ Clothing
- Filtration
- Architectural/ Construction
- Fire Proofing/ Thermal
- Automotive/ Transportation
- protection
- Chemical Process
- Industrial OEM
- Electrical/ Electronics
- Marine
Structural Features:
- Chemical / Fuel Resistance
- Thermal Insulation/ Fireproofing
- Electrical Insulation / Dielectric
- UL Approved/ Listed
Synthetic Fibers and Fabrics
Synthetic fibers and synthetic fabrics consist of bulk fibers, yarns, woven cloth or other textile products manufactured from polymer-based materials such as polyamide (nylon), polyester, aramid, or other spun thermoplastics.
Material Type :
- Acrylic/ Mod acrylic
- Polyethylene/ HDPE
- Aramid
- Polypropylene
- Carbon/ Graphite
- Rayon/ Lycocell
- Fluoropolymer
- PVC/Vinyl
- Nylon / Polyamide
- Polyester
Applications :
- Aerospace Fire proofing/ Thermal Protection
- Apparel/Clothing
- HVAC
- Architectural/ Construction Industrial OEM
- Automotive / transportation Marine
- Chemical Process
- Medical
- Electrical/ Electronics Reinforcement/ Composites
- Cut Resistance/ Bullet Proof
- Filtration
Performance Features :
- Chemical/ fuel resistance
- Thermal Insulation/ Fire proofing
- Electrical insulation/ Dielectric
- UL Approved / Listed
- Flame Retardant
- Hydrophobic/ Waterproof
- Hydrophilic/ Absorbent
- Weather / UV Resistant
Specialty Fibers, Fabrics and Textiles
Specialty fibers, fabrics and textiles are based upon a unique composition, weave, or technology, and are designed for specialized applications.
Textile Product Type Criteria
- Fiber/ Mono filaments
- Braided Product
- Strands/Multifilament Rope/ Cordage
- Roving/Yarn Ribbon/ Strap
- Thread Nonwoven Product
- Sleeving/ Wrap
- Wet- laid/ Air- laid Nonwoven
- Blanket/ Batt
- Spunbond/ Meltblown Nonwoven
- Woven Product
- Carded / Needle punched Non woven
- Knitted Product
Applications:
Aerospace
Fire Proofing/ Thermal Protection
- Apparel/ Clothing Home Furnishing/ Carpeting
- Architecture/Construction
- HVAC
- Automotive/Transportation Industrial OEM
- Battery/ Fuel Cell
- Marine
- Chemical Process
- Medical
- Cleaning Wipes/ Wicking
- Packing/ Material Handling
- Electrical/ Electronics
- Sound Proofing/ Insulation
- EMI/ RFI Shielding
- Paper making/ Machine Clothing
- Electrical / Dielectric
- Thermal Insulation/ Fire Proofing
- Filtration
Performance Feature
- Chemical/ Fuel Resistant
- Hydrophobic/ Waterproof
- Cut resistance/ Bullet Proof
- weather/ UV Resistant
- Hydrophilic/Absorbent
- UL Approved/ listed
- Flame retardant
Structural Feature:
- Thermal Bond
- Hydro entanglement
- Blended Fiber structure
- Coated / Sized
- Chemical Bond/ Binder Addition
7.CONCLUSIONS:
- Composite Fabrics are in Growing spree at the rate of 6% all over world.
- It is now produced all over world with wide range of verities. It is too much of Specific oriented. Customers do not accept any diversification from the required specification.
- The Products are not just like apparel fabrics and hence at every stage of Production stringent cares are to be required in maintaining Product Specification as demanded by the customers.
- The demand/supply chain is to maintain, otherwise the Manufacturers as well as Customers will face short supply or excess supply.
- During Production of such complicated fabrics, cares are to be mooted for cost reduction and Quality to face the Pricing war.
RELATED LINK
for more details visit our
website link
Facebook Page link
Instagram page link
Gmail-link
